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Parents Inundated
with Often Conflicting Child Health Information
May 30, 2002
OTTAWA, ON - Eighty-six per cent of parents, guardians, grandparents, and caregivers are overwhelmed by the amount of child health information available, reveals a recent Omnitel survey commissioned by the Canadian Institute of Child Health. Recognizing the need for a one-stop resource for reliable, accurate, up-to-date child health information, the Canadian Institute of Child Health (CICH) today unveiled e-Parenting Network, an innovative, interactive web TV parenting series accessed through the Internet, at www.eparentingnetwork.ca, for Canadian families. The first live session, Climate Change, will air in June.
Proper parenting advice can be very confusing. The survey revealed that nearly half (46 per cent) of parents find that existing parenting information is inconsistent, conflicting or out-of date. e-Parenting Network has been developed as a credible, timely child health resource for parents, guardians, grandparents, and caregivers.
"According to the survey, one in four Canadian parents, guardians, grandparents, and caregivers are increasingly relying on the Internet for child health information and yet, they also feel there is too much child health information from which to choose," says Dawn Walker, Executive Director, Canadian Institute of Child Health. "Developed by child health experts, the innovative web TV format of the e-Parenting Network series allows parents to access reliable, current, credible information, any time they need it, from anywhere."
One-stop resource for all your child health concerns
With
the launch of e-Parenting Network parents, guardians, grandparents,
Expert advice
To ensure parents are accessing the most up-to-date and reliable information, each e-Parenting Network session is developed by a Project Advisory Committee that monitors the direction of the project; a Project Education Specialist, who compiles and analyses current data and produces a research paper on the specific topic; and finally a Sub-Advisory Committee consisting of child health professionals to review the content for accuracy. An expert on the specific topic also conducts each session. In addition, parents are able to ask the expert presenters questions through the interactive portion of the program.
Expert parenting advice from anywhere in the country
Most Canadian parents, guardians, grandparents, and caregivers (28 per cent) turn to their paediatrician or family doctor for child health information, followed by the media (25 per cent) and their own parents or family members (21 per cent)
While many parents may have their doctors on speed dial, or are a quick 10-minute drive to the doctor's office, the mother in a remote area of Northwestern Ontario may not have the luxury of quick access to a child health expert. Because e-Parenting Network is accessed through the Internet, parents can find expert advice at their fingertips. In addition, because e-Parenting Network is interactive, a mom in the Yukon can listen to, or provide advice to, the father in Newfoundland.
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